FREELANCE MARKETING, DESIGN & PHOTOGRAPHY

October 2011 to Present

• Guiding clientele through a custom process utilizing captivating strategies to create compelling marketing campaigns.

• Experience creating distinct corporate identities, UX-optimized website designs, trade-show booth designs, clever brand development, persuasive print collateral and vivid product, portrait and landscape photography.

• Industries include Energy; Travel & Hospitality; Consumer Packaged Goods; Food Service; Clothing & Accessories and Portrait and Landscape Photography.

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PRODUCT & MARKETING MANAGER  /  TEK NEK TOYS INTERNATIONAL

March 2008 to November 2011

• Promoted to management within 2 years due to proactive results and skillful ability to deliver on creative and strategic fronts.

• Led implementation of department initiatives, including advertising, design, branding, PR, product positioning, and retail strategy while achieving target margins, budgets and deadlines.

• Spearheaded brand management efforts which led to an increased sales volume of more than 50% over the previous year for the company’s key preschool brand.

• Managed market research and consumer insight analysis to recommend new product opportunities, emphasizing corporate strengths and competitive differentiation.

• Collaborated with engineering teams on regular quality control and product development trips to Hong Kong and China.

• Negotiated licensing contracts including royalties, terms, guarantees, advances and product rights.

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PRODUCT MARKETING SPECIALIST  /  TEK NEK TOYS INTERNATIONAL

April 2006 to March 2008

• Managed product line deliverables from creative vendors, including concept art, packaging, sound effects, photography, script writing and copywriting.

• Created branded direct mail piece for product launch that cultivated anticipation among buyers and received a 20% response rate within 48 hours.

• Initiated the rebrand effort for the company’s product catalog to produce a new, well-received design using Adobe Creative Suite.

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MARKETING SPECIALIST  /  DIGITAL CONSUMER PRODUCTS

August 2005 to March 2006

• Coordinated company booth design and product mix display for the International Consumer Electronics Show

• Created sales collateral, technical spec sheets, product photography and packaging and directed the vendor work of the company website, including product- branded sites.

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MARKETING INTERNSHIP  /  THE CROUCH GROUP

August 2002 to October 2003

• Coordinated fundraisers and events, conducted client-based research and analysis, crafted press releases, assisted with ad design, photography, and promotional product fulfillment.